Bilingual case acquisition for law firms
Lawava builds and operates the case acquisition system for U.S. law firms. English and Spanish Meta campaigns, a landing page written for case intake, a bilingual AI agent that answers in under a minute, and the CRM that routes it. One system, judged on one number: cost per signed case.
Built for
We work with U.S. law firms already spending on marketing, with staff to work more cases, where one person makes the decision.
The gap
The competitive gap in this category is not the ads. It is the ninety minutes between a form submission and a human voice. Almost everyone sells the top of that gap. We operate the bottom of it.
Most agencies in this space
Lawava
Speed to lead
This is the part of the night that decides whether your ad spend turns into anything. It happens the same way in every market, in every firm, every week.
9:14 PM
Something has gone wrong and she decides she needs an attorney. Every office she could call closed hours ago.
11:40 PM
She fills out three firms' forms from her phone. Yours is one of the three.
11:41 PM
Lawava's agent answers hers, in Spanish. It asks what happened, when, where, what she needs from a lawyer, and whether she already has an attorney.
11:46 PM
Her answers are written into your CRM, sorted, with a consultation already on your calendar.
8:55 AM
The other two firms open their laptops.
Nothing in that sequence is a marketing trick. It is the difference between a system that answers and a team that starts its shift nine hours later.
The system
There are five pieces. We do not sell any of them separately, because four out of five is how firms end up with traffic and no cases.
01
English and Spanish, split tested by language from day one, on the case types worth your time.
02
Not a firm brochure with a form bolted on the bottom. Every field on it is a filter, and the filter is yours.
03
Answers and qualifies in under a minute, day or night, in the language the person actually speaks.
04
Operated, not reported. We work inside your pipeline, keep it clean, and chase the ones your team has not gotten to.
05
One weekly report a managing partner will actually read, with one number at the top of it.
The filter
These are marketing filters on a form, not legal opinions. We decide who is worth the call. Your attorneys decide who has a claim.
01 / Case type
Is this a matter your firm actually takes? A lead outside your practice areas is not a case, and it costs your team the same hour to work.
02 / Situation
What happened, and where does it stand today? A few plain answers tell your team whether to call now or in the morning.
03 / Location
Is the matter in a state and county where your attorneys are licensed to practice? A strong case in the wrong jurisdiction is still a lead you cannot take.
04 / Fit
Does it clear the minimum your firm has set, on value, fee structure and the evidence in hand? You set the floor, and the form enforces it.
05 / Timeframe
Is the matter inside the window your state allows? One date field on the form removes the ones that are not.
06 / Representation
Have they already signed with another attorney? Right now you are paying to talk to people who hired someone else last week.
The form does more of the work than most firms expect, which makes getting it right worth more, not less. We build the filter set around the practice areas and states you work in and confirm the thresholds with your attorneys before a single dollar runs.
The language bridge
6% of American lawyers are Hispanic. 19.5% of Americans are. That is the American Bar Association's number, published in 2024, and it is the entire reason this opening exists. In most of these metros the Spanish speaking client is not a segment you go hunting for. She is the default.
First contact, English
Hi, this is the intake team at your firm following up on the form you just filled out. Before anything else: what happened, and how can we help?
Under one minute, any hour
Primer contacto, español
Hola, le escribo del equipo de su firma por el formulario que acaba de llenar. Antes que nada: ¿qué pasó y en qué le podemos ayudar?
En menos de un minuto, a cualquier hora
The second one is not the first one run through a translator. It is written the way the person who just filled out the form actually speaks, and it is adjusted by country of origin, because a Cuban in Miami and a Colombian in Orlando do not answer the same message.
Qualification
This is a filter, not an apology. Firms that do not clear it get worse results, and then we both waste a quarter finding that out.
A fit
Not a fit
Who runs it
“I am Colombian. Spanish is my first language, not a service I outsource.”
Edgar Luque, founder
Edgar Luque is a paid social strategist and the founder of Lawava. He built his career inside Omnicom, WPP and Publicis, running Fortune 100 paid social across QSR, banking, apparel and logistics, on media budgets over $10 million a year, including award winning work at Omnicom Media Group.
Experience
Five years and more of paid social, agency side, inside Omnicom, WPP and Publicis
Budgets
Campaigns run on media budgets above $10 million a year
Categories
Quick service restaurants, banking, apparel, logistics, media
U.S. market
Paid social run against U.S. audiences, not only local ones
Recognition
Award winning paid social work at Omnicom Media Group
Languages
Native Spanish, professional English
Those campaigns were run for employers' clients, in the roles above. They are a record of work, not a client list for Lawava.
Availability
I take a limited number of firms, and right now that number is two. If you run a law firm and you want the whole conversion stack operated rather than reported, tell me about it. If it is not a fit, I will say so on the call.